MRD Renovation wants to improve productivity by promoting its craftsmanship in home remodeling in one of the most expensive real estate markets in the United States – Silicon Valley, CA. Facing a high volume of competitors in the construction industry, MRD Renovation needed a platform to showcase its finishing touches in the multi-million dollar real estate market.
Their website was lacking the needed aesthetics with very few critical touchpoints in influencing customer’s decisions. MRD Renovation had opened a second office in Boise, Idaho, and the website wasn’t created for this scope. It was ultimately unsuccessful in securing leads in San Jose and Boise.
New content designed to attract customers